A hologram attracts attention, but visitors must also quickly understand what they see. Do not try to fit an entire brochure into one animation. Choose one product, process or message as the central subject.
Thin lines, small details and grey tones can disappear at a distance. Bright colours, recognisable shapes and clear contrasts remain more visible, especially on a busy show floor or in a bright retail environment.
Movement draws the eye, but random effects make an animation restless. Have a product rotate, move apart or build up step by step, for example. This way the animation helps to show something that is hard to explain with a still image.
Long sentences are hard to read in a hologram. Use short terms, figures or benefits and show them long enough. A hologram is meant to attract attention and support an explanation, not to replace large amounts of text.
At a trade show, in a shop or showroom, visitors step in at different moments. A short animation with a logical beginning and end therefore works better than a long story. Make sure the transition between the end and the beginning is smooth.
A logo can be animated powerfully, but products, machines and processes often benefit even more from 3D. You can show parts that normally remain hidden or present an installation without bringing it physically.
Media Hologram develops holographic content, from logo animation to complete 3D storytelling. Discuss your idea and discover which content suits your application.
A hologram attracts attention, but visitors must also quickly understand what they see. Do not try to fit an entire brochure into one animation. Choose one product, process or message as the central subject.
Thin lines, small details and grey tones can disappear at a distance. Bright colours, recognisable shapes and clear contrasts remain more visible, especially on a busy show floor or in a bright retail environment.
Movement draws the eye, but random effects make an animation restless. Have a product rotate, move apart or build up step by step, for example. This way the animation helps to show something that is hard to explain with a still image.
Long sentences are hard to read in a hologram. Use short terms, figures or benefits and show them long enough. A hologram is meant to attract attention and support an explanation, not to replace large amounts of text.
At a trade show, in a shop or showroom, visitors step in at different moments. A short animation with a logical beginning and end therefore works better than a long story. Make sure the transition between the end and the beginning is smooth.
A logo can be animated powerfully, but products, machines and processes often benefit even more from 3D. You can show parts that normally remain hidden or present an installation without bringing it physically.
Media Hologram develops holographic content, from logo animation to complete 3D storytelling. Discuss your idea and discover which content suits your application.