Determine which moments within the year are important. Think of product introductions, events, seasons, promotions and company news. This way new hologram content can be developed well before the desired publication date.
One long animation is hard to adjust. Separate parts are more flexible. A basic animation with the brand can, for example, be combined with different products, texts or temporary promotions.
This means not everything has to be remade for every campaign.
New content may change, but must still suit the same organisation. Use fixed colours, typography, movement and recurring visual elements. This increases recognisability and makes future productions more efficient.
Prices, dates and temporary promotions must be easy to replace. Do not unnecessarily lock such information into a complex animation. Sometimes it is smarter to combine the hologram with an additional screen or QR code.
Always view new content on the hologram itself. Text size, brightness and details can come across differently than on a computer screen. Also check the order and transition between several animations.
Agree within the organisation who supplies new files, who checks them and who is responsible for placing them on the system. Without a clear owner, old content often stays active unnecessarily long.
With a good content plan, a hologram can be used for various applications for years. It then becomes not a one-off technical attraction, but a permanent communication channel.
Media Hologram makes new animations and helps organisations manage and renew holographic content. Check out the possibilities for holograms in showrooms or get in touch.
Determine which moments within the year are important. Think of product introductions, events, seasons, promotions and company news. This way new hologram content can be developed well before the desired publication date.
One long animation is hard to adjust. Separate parts are more flexible. A basic animation with the brand can, for example, be combined with different products, texts or temporary promotions.
This means not everything has to be remade for every campaign.
New content may change, but must still suit the same organisation. Use fixed colours, typography, movement and recurring visual elements. This increases recognisability and makes future productions more efficient.
Prices, dates and temporary promotions must be easy to replace. Do not unnecessarily lock such information into a complex animation. Sometimes it is smarter to combine the hologram with an additional screen or QR code.
Always view new content on the hologram itself. Text size, brightness and details can come across differently than on a computer screen. Also check the order and transition between several animations.
Agree within the organisation who supplies new files, who checks them and who is responsible for placing them on the system. Without a clear owner, old content often stays active unnecessarily long.
With a good content plan, a hologram can be used for various applications for years. It then becomes not a one-off technical attraction, but a permanent communication channel.
Media Hologram makes new animations and helps organisations manage and renew holographic content. Check out the possibilities for holograms in showrooms or get in touch.