What is an interactive hologram and how does it work?

An interactive hologram responds to visitors via sensors, buttons or AI. Discover which forms of interaction are possible and when they add value.
A hologram does not have to play only a fixed animation. By adding sensors, buttons or artificial intelligence, the presentation can respond to visitors. This creates an experience in which someone personally influences what happens.

What makes a hologram interactive?

With a standard hologram the content plays automatically. An interactive hologram starts or changes through an action by the visitor. This can be done very simply or in a more elaborate way.

Interaction with a push button

A push button is a clear and reliable way to let visitors make a choice. Each button can, for example, start a product, language, animation or part of a story.

This works well at trade shows, in museums and during product demonstrations, because visitors immediately understand what to do.

Responding with a sensor

A motion sensor can detect when someone comes nearby. The hologram can then greet that person or automatically start a presentation.

A sensor lowers the threshold, because visitors do not have to touch anything. The placement must be set carefully, though, so that passers-by do not unintentionally trigger the animation all the time.

A hologram with AI

The most advanced form is an AI hologram that recognises spoken questions and answers them. This way the hologram can function as an information point, assistant or digital host.

The knowledge source and instructions determine what the system can talk about and how it responds. For this, also take a look at the possibilities of LEXIE A.I.

When does interaction add value?

Interaction is valuable when visitors:

  • Want to choose information themselves
  • Want to compare different products
  • Play a quiz or game
  • Ask a personal question
  • Start a presentation in an eye-catching way

Do not add interaction just because it is technically possible. If a short automatic animation already conveys the message clearly, that simplicity can actually be stronger.

Media Hologram develops both simple activations and extensive AI applications. Discuss your interactive concept with our team.

What is an interactive hologram and how does it work?
A hologram does not have to play only a fixed animation. By adding sensors, buttons or artificial intelligence, the presentation can respond to visitors. This creates an experience in which someone personally influences what happens.

What makes a hologram interactive?

With a standard hologram the content plays automatically. An interactive hologram starts or changes through an action by the visitor. This can be done very simply or in a more elaborate way.

Interaction with a push button

A push button is a clear and reliable way to let visitors make a choice. Each button can, for example, start a product, language, animation or part of a story.

This works well at trade shows, in museums and during product demonstrations, because visitors immediately understand what to do.

Responding with a sensor

A motion sensor can detect when someone comes nearby. The hologram can then greet that person or automatically start a presentation.

A sensor lowers the threshold, because visitors do not have to touch anything. The placement must be set carefully, though, so that passers-by do not unintentionally trigger the animation all the time.

A hologram with AI

The most advanced form is an AI hologram that recognises spoken questions and answers them. This way the hologram can function as an information point, assistant or digital host.

The knowledge source and instructions determine what the system can talk about and how it responds. For this, also take a look at the possibilities of LEXIE A.I.

When does interaction add value?

Interaction is valuable when visitors:

  • Want to choose information themselves
  • Want to compare different products
  • Play a quiz or game
  • Ask a personal question
  • Start a presentation in an eye-catching way

Do not add interaction just because it is technically possible. If a short automatic animation already conveys the message clearly, that simplicity can actually be stronger.

Media Hologram develops both simple activations and extensive AI applications. Discuss your interactive concept with our team.