ABB is an international technology company active in electrification, automation, and innovative industrial solutions. In the maritime sector, ABB delivers advanced systems for, among other things, propulsion, energy management, and process optimization to ships and maritime applications.
At trade fairs like Europort, it is important for ABB to explain complex technical processes in a clear and accessible way. Visitors should be able to quickly understand the role of the technology in maritime applications and the practical added value it offers.
For the 2023 and 2025 editions of Europort in Rotterdam Ahoy, Media Hologram provided a double-sided Pearl-X hologram at the ABB stand. This hologram displayed a visual animation of the process and control within their maritime applications. Because the content was visible from both sides, visitors could engage with the presentation from multiple directions.
With a viewing angle of 340 degrees and a striking holographic appearance, the hologram attracted attention on the trade show floor and kept the audience at the booth longer. This resulted in valuable contact moments for ABB's representatives, who could directly inform visitors further about their company and solutions. This project shows how holograms can be effectively used at technical trade shows, especially when processes, systems, and industrial applications need to be presented in a compact, visual, and professional manner.
