Florius is a Dutch mortgage provider and part of ABN AMRO Mortgage Group. The company has a long history in the Dutch mortgage market and focuses on mortgage solutions that adapt to the personal circumstances of customers.
Personal advice plays a significant role in the mortgage industry. Therefore, visibility at a trade fair like HypoVak is valuable for parties like Florius. HypoVak brings together mortgage professionals, advisors, providers, and other players from the financial sector. On such a trade show floor, it is important not only to share information but also to create a clear reason for contact with visitors. For HypoVak 2025, Media Hologram provided an interactive holographic slot machine game at Florius's stand. The game was used as a trade show activation to attract visitors to the stand in an accessible way. By participating, visitors could win prizes, which immediately lowered the barrier to making contact.
The holographic design gave the game extra attention-grabbing value on the trade show floor. Visitors didn't just see a standard screen or prize draw, but a striking interactive application that fit within a modern and professional trade show environment. This created more foot traffic around the stand and gave Florius employees a natural opening to start conversations.
The reactions to the holographic game were very positive. Visitors responded enthusiastically, and the activation created an accessible, energetic atmosphere at the booth. The project shows how holograms can be used not only for product presentations but also for interactive trade fair games, lead generation, brand activation, and visitor engagement.
