GLORY is an international kickboxing organization that organizes top-tier events worldwide. The organization combines elite sports with entertainment, professional production, and a strong brand experience. With events in locations such as Rotterdam Ahoy, GLORY attracts both live audiences and millions of viewers globally.
During the GLORY event in Rotterdam Ahoy, everything revolved around impact, visibility, and experience. For a sports event of this scale, it's important that fighters, sponsors, and brand partners are presented in a striking and professional manner.
Media Hologram provided four Diamond holograms for this. These were placed at two key locations: at the entrance and around the main fight between Levi Rigters and Jamal Ben Saddik. Various fighters and sponsors were displayed on the holograms with high-quality 3D animations.
Due to their placement at the entrance, visitors had direct visual contact with the content upon entering. Around the main fight, the holograms provided extra exposure at a moment when attention was at its peak. This enhanced both the event's image and the visibility of the involved sponsors.
The project demonstrates how holograms can be used in international sports events, sponsor presentations, VIP environments, and large-scale live productions where brand experience, visibility, and impact are central.
