Malelions is a Dutch lifestyle fashion brand offering collections for men, women, and children. The brand is known for its sporty, recognizable style and focuses on clothing that combines fashion, comfort, and appearance. The collections include items such as hoodies, tracksuits, jackets, t-shirts, and accessories.
For a clothing brand like Malelions, brand presentation is an important part of the sales strategy. In stores, the collection needs to stand out immediately among other brands, while the showroom is an environment where customers, buyers, and partners should be able to experience the latest items in a representative way.
Malelions therefore opted to purchase a life-size Diamond hologram from Media Hologram. This hologram will be used in clothing stores to promote the brand, as well as in their own showroom. This gives Malelions a flexible presentation tool that can be used in multiple commercial locations. For the holographic content, Media Hologram provided green screen recordings. This included filming people wearing and presenting Malelions' latest collections. These images were then adapted for the Diamond hologram, making the clothing visible in life-size format.
The use of the hologram adds extra attention value in the retail environment. Passersby and customers don't just see static images of the collection, but get a dynamic presentation where the clothing is worn and showcased. This strengthens the brand experience and gives Malelions a distinctive way to draw attention to new collections.
This project demonstrates how holograms can be used in fashion retail, showrooms, brand activations, and in-store displays. For clothing brands, a life-size hologram offers a powerful way to showcase collections, campaigns, and brand identity in places where customer attention needs to be captured immediately.
