UEFA is the European football governing body and organizer of leading international competitions such as the UEFA Champions League, UEFA Europa League, and UEFA Conference League. The organization brings together clubs, partners, media, and millions of football fans around Europe's greatest football moments.
During the 2023 draws at the Grimaldi Forum in Monaco, everything focused on professional presentation, international visibility, and recognizable brand experience. For an event of this stature, UEFA wanted to showcase the iconic trophies in a modern and visually striking way.
Media Hologram provided several Pearl holograms for this, on which the Champions League, Europa League, and Conference League trophies were displayed as realistic 3D animations. By placing the holograms in different locations in the Grimaldi Forum, visitors came into contact with the trophies and UEFA's visual identity at multiple points.
The project demonstrates how holograms can be used for international sports events, draws, brand presentations, and exclusive business events where image, recognition, and impact are central.
