Hologram Uefa draw
Media Hologram currently serves over 14 countries worldwide. While we take pride in every project we undertake, this traditional event was truly remarkable and one for the books.
International
The UEFA draw, an event that quickens the hearts of football enthusiasts worldwide, took place this time at the prestigious Grimaldi Forum in Monaco. The event was graced by numerous dignitaries, including renowned coaches and footballers like Manchester City's talent, Erling Haaland, who took home the prize for Best European Player of the Year. Below, we're delighted to share more about this spectacular event and our contribution.
Holographic trophies
To make this event even more special, Media Hologram was approached to add an innovative touch. For the UEFA draw, we introduced a first: holographic projections of the coveted trophies. The trophies of the Conference League, Europa League, and Champions League shimmered on the red carpet in 3D. The 3D animations showcased how the different trophies were built up with light effects into a complete trophy measuring an impressive 110 cm. We placed various holograms at different locations in the Grimaldi Forum, so each trophy had its own podium and was in the spotlight. Many visitors were impressed, leading to delightful moments where people took photos with the hologram.
From advice to realization
Throughout the event in Monaco, we worked with great passion on this project. Together with the creative team of UEFA, we ensured seamless collaboration. From personalizing the pedestals with branding to installing them on-site at the Grimaldi Forum in Monaco.
Would you like to experience the atmosphere of the UEFA draw again?
Watch here the aftermovie.