First determine what the hologram must achieve. Do you want to draw more visitors to the stand, explain a product, collect leads or tell a brand story? Without a clear goal it quickly becomes just a striking effect.
A compact hologram works well for products viewed up close. If you want to be visible from the aisle, you need a larger image surface. Take the dimensions of the stand and the distance to visitors into account.
Do not hide the setup behind a counter or large table. Place the hologram where visitors can see it from the aisle, without it blocking the walking route.
Trade show visitors take little time to watch a long explanation. Use one clear message, recognisable images and short texts. Preferably let the animation play in a logical loop.
An existing corporate video usually does not work optimally. Holographic content needs strong contrasts, clear shapes and purposeful movement. A specially made 3D animation provides more depth and a stronger floating effect.
Bright ambient light can affect visibility. Audio must also suit a busy show floor. Sometimes a visual presentation without sound works better; in other cases targeted audio can actually draw visitors closer.
Link the presentation to a product demonstration, QR code, conversation or interactive application. This way attention turns into real interest and possible leads.
A hologram at an exhibition stand works best when size, placement and content are designed together. Media Hologram helps with the complete execution: from concept and animation to on-site installation.
Check out the possibilities for holograms at events and trade shows or discuss your exhibition stand with our team.
First determine what the hologram must achieve. Do you want to draw more visitors to the stand, explain a product, collect leads or tell a brand story? Without a clear goal it quickly becomes just a striking effect.
A compact hologram works well for products viewed up close. If you want to be visible from the aisle, you need a larger image surface. Take the dimensions of the stand and the distance to visitors into account.
Do not hide the setup behind a counter or large table. Place the hologram where visitors can see it from the aisle, without it blocking the walking route.
Trade show visitors take little time to watch a long explanation. Use one clear message, recognisable images and short texts. Preferably let the animation play in a logical loop.
An existing corporate video usually does not work optimally. Holographic content needs strong contrasts, clear shapes and purposeful movement. A specially made 3D animation provides more depth and a stronger floating effect.
Bright ambient light can affect visibility. Audio must also suit a busy show floor. Sometimes a visual presentation without sound works better; in other cases targeted audio can actually draw visitors closer.
Link the presentation to a product demonstration, QR code, conversation or interactive application. This way attention turns into real interest and possible leads.
A hologram at an exhibition stand works best when size, placement and content are designed together. Media Hologram helps with the complete execution: from concept and animation to on-site installation.
Check out the possibilities for holograms at events and trade shows or discuss your exhibition stand with our team.