What is a hologram?

What is a hologram and how does this special technique work? Discover how a holographic image is created and how companies use holograms for trade shows, shops, showrooms and events.
A product floating above a plinth, a life-size digital presenter or an AI host answering questions: holograms make presentations visible and unforgettable. But what exactly is a hologram and how does it work? Media Hologram explains the technology, possibilities and applications briefly and clearly.

What is a hologram?

A hologram is an image that appears to have depth and to float freely in space. This allows a product, logo, person or animation to be shown without visitors needing VR glasses or a headset.

There are various holographic techniques. Classic holography uses lasers to record light patterns. The hologram displays you see today at trade shows, events and in shops usually work with LED technology, projection or reflection.

How does a hologram work?

Media Hologram's hologram displays use fast-moving LED lighting. The points of light move so quickly that the human eye merges them into one complete image.

The animation is often made on a black background. Because the black parts are not lit, only the product, logo or character appears visible. This creates the illusion that the image floats freely in space.

A convincing hologram consists of three important parts:

  • A suitable hologram setup
  • Professionally made 3D content
  • The right placement and ambient lighting

An ordinary video is therefore not automatically suitable. The animation must be tailored to the size, viewing direction and application of the hologram.

What is a hologram used for?

Companies use holograms, among other things, for:

  • Trade shows and events
  • Product presentations and launches
  • Shops and showrooms
  • Corporate presentations
  • Education and museums
  • Digital presenters and AI hosts

A compact hologram is suitable for products, logos and counters. Larger models can show people, characters or complete stories almost life-size.

Media Hologram offers various formats, including the Ruby, Jade, Pearl, Diamond and Onyx. With Lexie it is also possible to deploy an interactive AI hologram that welcomes visitors and answers questions.

Renting or buying a hologram

For a temporary trade show, campaign or product launch renting a hologram is often the best choice. Do you want to use the hologram regularly or permanently? Then buying can be more interesting.

Media Hologram takes care of the entire process: from advice and 3D animation to transport and on-site installation. This way the technology, content and presentation fit together perfectly.

Would you like to know which hologram suits your organisation, space or event? Contact Media Hologram for tailored advice.

What is a hologram?
A product floating above a plinth, a life-size digital presenter or an AI host answering questions: holograms make presentations visible and unforgettable. But what exactly is a hologram and how does it work? Media Hologram explains the technology, possibilities and applications briefly and clearly.

What is a hologram?

A hologram is an image that appears to have depth and to float freely in space. This allows a product, logo, person or animation to be shown without visitors needing VR glasses or a headset.

There are various holographic techniques. Classic holography uses lasers to record light patterns. The hologram displays you see today at trade shows, events and in shops usually work with LED technology, projection or reflection.

How does a hologram work?

Media Hologram's hologram displays use fast-moving LED lighting. The points of light move so quickly that the human eye merges them into one complete image.

The animation is often made on a black background. Because the black parts are not lit, only the product, logo or character appears visible. This creates the illusion that the image floats freely in space.

A convincing hologram consists of three important parts:

  • A suitable hologram setup
  • Professionally made 3D content
  • The right placement and ambient lighting

An ordinary video is therefore not automatically suitable. The animation must be tailored to the size, viewing direction and application of the hologram.

What is a hologram used for?

Companies use holograms, among other things, for:

  • Trade shows and events
  • Product presentations and launches
  • Shops and showrooms
  • Corporate presentations
  • Education and museums
  • Digital presenters and AI hosts

A compact hologram is suitable for products, logos and counters. Larger models can show people, characters or complete stories almost life-size.

Media Hologram offers various formats, including the Ruby, Jade, Pearl, Diamond and Onyx. With Lexie it is also possible to deploy an interactive AI hologram that welcomes visitors and answers questions.

Renting or buying a hologram

For a temporary trade show, campaign or product launch renting a hologram is often the best choice. Do you want to use the hologram regularly or permanently? Then buying can be more interesting.

Media Hologram takes care of the entire process: from advice and 3D animation to transport and on-site installation. This way the technology, content and presentation fit together perfectly.

Would you like to know which hologram suits your organisation, space or event? Contact Media Hologram for tailored advice.